UNIQLO has also launched a special website, on which users enjoying warmth offered by HEATTECH were invited to leave their messages, which have been made public.
The Feel the Warmth Campaign reflects UNIQLO’s wish to warm up people worldwide working hard in cold winter with HEATTECH garments, The year 2014 is the fourth year since the campaign was launched. During this year, UNIQLO has delivered HEATTECH garments, whose warmth and comfortable wearability have been further evolved, to some 200,000 people in 15 regions and countries. It is common to people in the world that they are happy when they feel warm in cold winter and this year, innumerable heartwarming messages have been delivered as well. A wide range of messages from children on football teams to the elderly in nursing homes to fishermen fighting against rough sea and to nursery school teachers chasing after children running around the school yard include some revealing unexpected “Wow! HEATTECH use,” which make site visitors amazed and impressed.
A variety of suggestions about HEATTECH have also been received from campaign winners, based on which UNIQLO will further improve the product so that it will continue to be evolved.
UNIQLO is committed to continuing to support people by warming them up with HEATTECH in winter all over the world for years to come and sincerely appreciates a number of responses and posts received.